Zenith Bank /Delta Principals’ Cup: Obule, Boys School Tango for…

first_imgThe chairman of the Local Organising Committee, Chiedu Ebie, who is also the Commissioner for Basic and Secondary Education in Delta State, said all was set for the final match.Ebie said the LOC and organisers have worked so hard to put up a great event which would last long in the memory of the finalists and all those present at the venue.Ebie said: “We have been working hard to give this event a befitting final. These are the future stars and the competition is an event very close to the heart of Governor Ifeanyi Okowa.“We expect a funfare of sort in the third place and final match. Attractive prizes will be given to the finalists and players who excelled in the competition.”The 2019 edition of the competition began in October last year with close to 1,000 private and secondary schools competing for honours from all the 25 Local Governments in the state.Head of the organizing team, Tony Pemu, said that the overall standard of this competition has been an improvement on the last two different editions.Governor Okowa and some of his executive members will be present at the final along with topshots of the sponsors, Zenith Bank Plc.Former international players are expected to also be at the final to encourage the young ones competing for honours today.Share this:FacebookRedditTwitterPrintPinterestEmailWhatsAppSkypeLinkedInTumblrPocketTelegram After hosting three international football matches within just five days, the Stephen Keshi Stadium in Asaba will today host the final of the Delta State Principals’ Cup football competition.Obule Integrated School, Sapele and Boys Secondary School, Obiaruku are to clash in the final while Ekpan Secondary School and Comprehensive secondary school will fight for bronze in the third place shortly before the final.The final of the competition originally scheduled for February 15 this year was moved due to the General elections and the involvement of the state in the series of international games at the venue which is fast becoming the home of Nigerian football.last_img read more

Food industry attempting to do well by targeting sick

first_imgOverweight? Diabetic? Cholesterol out of control? Have we got a deal on a meal for you! If that sales pitch sounds a little sick, that’s the point. Aging baby boomers and rising rates of obesity, diabetes and other health conditions have marketers looking to chronic illness as the new must-reach demographic. It’s part of a cultural shift that increasingly sees health problems as lifestyles rather than diseases. Now the food industry is realizing those lifestyles can have a major influence on spending habits. It’s easy to see why this is a fast-growing trend. For people such as Karen Merrill, her lifestyle has become a matter of life and death. AD Quality Auto 360p 720p 1080p Top articles1/5READ MOREWalnut’s Malik Khouzam voted Southern California Boys Athlete of the Week The 49-year-old Barrington, N.H., woman had a heart attack and quintuple bypass in 2002. She credits the chronic disease-pitch – which gives good-for-you branding to everything from menu items to entire supermarket shelves – makes it easier for her to eat and shop. During a recent trip to her local grocer, she was thrilled to spot several new whole-grain breakfast cereals – foods she’s supposed to be eating more of – displayed in a special “heart healthy” section of the cereal aisle. “I never would have known that this cereal existed if it wasn’t for that display,” said Merrill. “By coupling things like that, it introduces me to new things. Normally I would have been heading to the health food store to get it.” And there’s plenty of incentive for these efforts. Americans with heart problems – there are more than 70 million of them – represent $71 billion in annual buying power. The nation’s nearly 21 million diabetics command around $14 billion. And don’t forget that about two-thirds of American adults are overweight or obese. People with chronic health conditions also are two to three times more likely than their healthy peers to follow special diets, making them prime targets for low-fat, low-sugar and other specialty foods, according to a report by IRI Healthcare, a Chicago-based marketing research firm that recently studied the disease-marketing trend. There’s also a spillover effect. “If Mom comes down with something, the entire household’s diet changes,” says Bob Doyle, a senior vice president at IRI. Merrill, for example, shops not just for herself, but also hopes to prevent her husband and 11-year-old daughter from suffering her fate. Some critics accuse the industry of trying to profit off sickness, but American Dietetic Association spokeswoman Dawn Jackson Blatner says anything that makes it easier for consumers to make healthy choices is a good thing. Marketing good-for-you foods is nothing new, but the tactic is becoming increasingly sophisticated and ailment-specific. Broad healthy living campaigns are being replaced with efforts that narrowly target foods to people with particular conditions, says John Stanton, a food marketing professor at St. Joseph’s University in Philadelphia. Along with those heart-healthy sections that appealed to Merrill, grocers increasingly are introducing shelves of sugar-free items for diabetics and gluten-free foods for people with wheat allergies. The Maine-based Hannaford Bros. Co. grocery chain, for example, recently added gluten-free and dairy-free sections to its 140 stores in the Northeast and is developing plans for additional health-inspired sections. “It absolutely is a question of making a grocery store more user-friendly,” says Hannaford spokeswoman Caren Epstein, who notes that the typical grocer offers 35,000 items these customers otherwise would need to comb through. Products also are becoming more specialized. Low-fat and low-sugar are old news. Minute Maid has an entire line of health-based orange juices, including its Heart Wise, which the company claims helps lower cholesterol because it is fortified with plant sterols. Since its introduction two years ago, Heart Wise has outsold most other Minute Maid orange juices, says company spokesman Ray Crockett. With so many people concerned about cholesterol, offering such a product just made sense, he says. Companies eager for healthy bragging rights also can seek certification from the American Heart Association, which awards its Heart Check Mark to items low in saturated fat and cholesterol. So far 850 products from 100 companies have passed muster. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more