Howard Lake | 5 April 2001 | News Many organisations’ Web sites are so badly designed that journalists can not use them to find the information they need.Many organisations’ Web sites are so badly designed that journalists can not use them to find the information they need. If you want journalists to use your Web site, you had better make sure you are making it easy for them. A survey by Nielson Norman found that 40% of journalists could not find key information on corporate Web sites. Sites made it difficult for journalists to find a PR contact, locate press Advertisement releases, and gather financial information.Not surprisingly, some of the journalists surveyed said that a poor Web site could damage their view of a company.The survey includes 22 design guidelines. About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. Poorly designed sites hinder journalists AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis 10 total views, 1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis
They are then told to order five specific drinks in a row – two whiskeys, two Boilermakers and a pint of champagne, while their progress is “monitored” by unnamed members. The only other instructions given are that the invitee must learn the names of ten previous members of the club, and does not speak to any past or present members until the Lamb and Flag meeting. The missive is mysteriously signed: “The General”. The Bullingdon Club hit the headlines in June after Cherwell obtained a video of the club’s members being kicked out of Christ Church by college porters after attempting to take their annual group photograph on the steps. They were met with jeers and protests by other students as they were marched out.Reports last year suggested the club, with only two members left, was facing extinction, as “no one wanted to join”. The letter, printed in full below, was found under the former bed of a now third-year senior Bullingdon member. It details the processes the applicant must undergo to be accepted into the infamous all-male club that counts David Cameron, Boris Johnson, and several monarchs among its alumni.The letter, from two years ago, instructs the recipient to meet at the Lamb and Flag pub at 1.30pm in an all-yellow outfit, carrying a “plush squirrel toy” a “diamond”, and a “smutty or left-wing publication”. This week, Oxford’s new students will decide which clubs they want to be part of for their first term at the university. And for anyone interested in joining the Bullingdon Club, Oxford’s most notorious and exclusive society, Cherwell has obtained a copy of their secret letter of instruction sent out to one of a select few. Boris Johnson, another famous ex-member, was also recently heck- led by students when returning to his old college Balliol for lunch. He was greeted by shouts of: “Do you want to smash a restaurant? Do you want to burn £50 in front of a home- less person,” which alluded to the alleged debauched acts performed by the Bullingdon Club during Johnson’s time at Oxford.The club, that has existed for over 200 years, have been known for their lavish spending, with club uniforms reportedly costing £3,500, and their raucous behaviour, with numerous stories of them vandalising buildings reported since their inception.The letter in full: On the 29th of October, at exactly 1:30pm, you will be sat in the Lamb and Flag. You will be wearing a yellow shirt, a yellow suit, a yellow bow tie, yellow socks, and yellow shoes, holding a yellow rose in your lapel’s buttonhole. You will have on your possession a smutty or left wing publication, a fake/real diamond, and a plush squirrel toy. Besides these you will carry nothing but your keys and passport. Upon arrival, you will order refreshments in the following sequence: a double whisky neat, a Boilermaker, a pint of champagne, a Boilermaker, and a double whiskey neat.Your progress will be monitored and having finished we will send instructions. You must commit to memory 10 alumni of the Bullingdon Club. Do not be late. Do not overlook any instruction. Valid we meet on the night, you are not speak to any member past or present, of the Bullingdon Club. Yours expectingly,The General
Supermarket sales during the week of the Queen’s Diamond Jubilee celebrations increased by 12.5% year-on-year.According to the latest data from global information and insights firm Nielsen, the seven-day period ending 2 June continued to drive up profits at the UK’s largest supermarket firms. Sales in the previous week, ending 26 May, had also risen by 5.7%.Mike Watkins, senior manager for retailer services at Nielsen, said: “Overall, May was a month of better momentum across food retailing, with the major supermarkets issuing a deluge of cash savings and discounts, actively encouraging shoppers to visit and spend. This has been a familiar pattern over the past six months. “Promotional spend remains at 35% of overall basket sales at the grocery multiples and we anticipate a continuation of these trends for the next three months.”Sainsbury’s was the latest supermarket retailer to reveal a boost from the Jubilee with an increase of 1.4% in its first-quarter like-for-like sales (LFLs).Asda predicted shoppers would double their spend in supermarkets compared to last year’s Royal Wedding celebrations. The Walmart-owned supermarket chain expected to sell 175,000 doughnuts, 2.8 million Victoria sponges – up 52% on last year – and a 300% increase in sales of Melton Mowbray pork pies.Tesco has yet to unveil its performance during the royal celebrations, but reported a 1.4% drop in UK LFL sales earlier this week, for its first-quarter period ended 26 May.Waitrose achieved its highest week of trading, excluding Christmas and Easter, over the Jubilee weekend, with a 19.8% rise in sales on last year and a total turnover of £123m for the week ending 2 June. Sales of Melton Mowbray Pork Pies, sausage rolls and Scotch eggs were up 76% each, while sales of tubes of red, white and blue icing grew a staggering 637%.