Baigent develops Action for Children’s new online fundraising site

first_imgBaigent develops Action for Children’s new online fundraising site Tagged with: Consulting & Agencies Digital Howard Lake | 30 October 2009 | News AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis  21 total views,  1 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThiscenter_img Action for Children has added new online fundraising tools developed with its digital partner Baigent as part of its rebranding project and to support its current child neglect campaign featuring Davina McCall.The new website encourages both one-off and regular gifts. The branded donation pages can be customised by Action for Children according to individual campaigns, whether run online or offline, to encourage donor form completion. Google Analytics has been incorporated into the tools to enable the charity to measure the success of each marketing campaign.Richard Saunders, E-marketing Manager for Action for Children said: “We chose Baigent for their extensive expertise in online fundraising. Good technology plays a vital part in our current fundraising effort and we have enjoyed working with Baigent on this project”. Advertisement About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of GoodJobs.org.uk. Researching massive growth in giving. http://take.actionforchildren.org.uk/content.aspx?CategoryID=610last_img read more